Project Scope
Design packaging for:

CBD Chewables – bottle/box

CBD Capsules – bottle  and box

CBD Cream– bottle  and box

All items should share a cohesive brand identity while differentiating between product types through color cues, subtle graphic elements, or typography.

Objectives
Communicate trust, effectiveness, and quality at first glance.

Differentiate products in the CBD space with a medical-meets-modern wellness aesthetic.

Ensure packaging appeals to the health-conscious and results-driven consumers.

Comply with CBD packaging legal requirements

Going into the Medecho CBD packaging design, my goal was to create a product that visually merges clinical trustworthiness with friendly wellness.  Medecho’s promise of Maximum Outcome Potential, set the tone for a design that is both precise and calming, standing apart from the saturated CBD market.

I began by researching some of the common pitfalls in CBD packaging like the overuse of leaf” imagery, cluttered typography, and unclear product differentiation. My approach was as minimalist as possible. I went with science-first aesthetic anchored by clean type hierarchy, I did my best to create negative space, and stick to the client's color scheme. Creating cohesion across the product line while giving each format, its own visual identity through.