About the
Project
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ClientThe Harvest Market
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Year2024
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ProjectArt Direction | Flyer | Poster Business Cards | Coupons
The
Process
THE BRIEF
Harvest market reached out as they were preparing for the launch of a new specialty retail store and required a design of three key print materials: business cards, coupon, and promotional flyers. They wanted all items delivered within a 1-day turnaround The overall aesthetic was requested to strongly reflect themes of garden, organic living, and family values—warm, inviting, and wholesome.
MY APPROACH
For this project, my goal was to create a cohesive set of materials strong visual identity from the start. With a focus on themes of garden, organic living, and family, I set out to design something modern with warmth, clarity, and but with an organic feeling at core.
The 1 day turnaround was a challenge because of my current workload but this is where my time management skills really shine.
Throughout all three pieces, I applied the principles of consistency, clarity, and emotional connection. I implemented subtle iconography, and imagery that evokes nature and family, I wanted to communicate the company's message at first glance.
Given the request for a quick turnaround, I also planned my workflow for efficiency. I kept clear communication with the client to ensure alignment at every stage for what turned out to be a successful campaign for the client.